Redefine Commercial Strategies With Orchestrated Customer Engagement

Customers are speaking, and it is time for chief commercial officers (CCOs) to not only listen but to act on what they hear. B2B buyers spend only 24% of their buying time meeting with all potential suppliers, and they continually refer to digital channels even while in contact with a seller. Meanwhile, the customer’s journey gets more complex and opaque due to increases in conflicting information, buying group stakeholders and self-service buying preferences. CCOs must make both sellers and customers more confident in their purchasing decisions. This complimentary webinar will help CCOs accelerate revenue growth by redefining commercial strategies for the future with orchestrated customer engagement.

Discussion Topics:

• Embrace customer situational awareness to meet customers where, when and how they want
• Deploy multithreaded strategies to streamline the engagement of larger buying groups
• Realign marketing, sales and service to a common set of priorities and data