Using Education as a Customer Marketing Strategy

It is easier to grow existing customer relationships than build new ones. As organizations move towards cloud-based, always-on, and subscription-driven models, creating an enriching and empowering experience becomes more paramount than ever.

As customer marketing grows in importance - creating high retention rates, advocates, and communities - education becomes a critical part of designing holistic marketing programs. In a recent Forrester report, 39% of customer marketers found this to be a challenge. Customer education bridges this gap by creating active engagements, increasing customer satisfaction, and reducing dependency on other means of support.

Join this complimentary webinar to hear learning and customer education experts, Adobe's Dr. Allen Partridge and NVIDIA's John Casey, discuss:

• How organizations improve experiences with customer marketing
• What values can be demonstrated from customer marketing today
• How organizations can drive continuous active conversations with their customers
• How customer education builds advocates and supports continued engagement