Why Social Media Can't be Used for Meaningful Community Engagement
Social media is a powerful tool in a local leader's arsenal--it's an easy way to reach people quickly and has a massive number of users. Social media posts can get information to residents quickly when necessary. However, it's not a place for effective community engagement. While social media is widely used, misinformation runs rampant on these platforms, and they can be a toxic place.
Social listening--spending time and resources trying to decipher what social media users are saying about your organization or a specific project--isn't effective for local organizations. Social media algorithms put negative information at the forefront of newsfeeds because it drives the most traffic and engagement. There are countless troll and bot accounts, and local leaders have no way of verifying the users commenting on posts.
Join Granicus for a complimentary 30-minute webinar to hear from public consultation experts and learn how an engagement platform can help you gather actionable data quickly and reliably.
During this session, discover how EngagementHQ enables you to:
- Create a safe space for two-way dialogue between local leaders and stakeholders
- Brainstorm ideas
- Gather quantitative community data
- Analyze the information quickly
Relevant Government Agencies
Other Federal Agencies, Federal Government, State & Local Government
Event Type
Webcast
This event has no exhibitor/sponsor opportunities
When
Thu, Jun 30, 2022, 2:00pm - 2:30pm
ET
Cost
Complimentary: $ 0.00
Website
Click here to visit event website
Event Sponsors
Organizer
Granicus Government Team at Carahsoft