Adobe Data & Insights for the Public Sector Webinar Series

Getting Started – Breaking Down Data Silos through Democratization

Data is the foundation for understanding constituent context and needs. Too often, siloed data across the customer journey inhibits insight generation resulting in governments not being able to meet constituents where they are at. During this session, agencies will learn how to break down data siloes using anonymous data, create unified 360-degree constituent profiles based on calculated metrics and segmentation, and democratize data by sharing, curating, and visualizing with agency stakeholders.

Moving beyond the basics of digital government with advanced analytics enables agencies to tailor their websites, apps, and social channels to users with a higher level of personalization. In turn, this helps to reduce the friction associated with navigating online services, enabling digital self-service, optimizing call center interactions, and helps to get the right information or services to the right person on the right channel at the right time.