Adobe Data & Insights for the Public Sector Webinar Series

Analytics Maturity Model: Get Predictive and Prescriptive

Most agencies operate through a descriptive lens of their data with a basic understanding of average website visits. They lack the ability to drill into the data to give interactions context, break down real-time data resulting in delayed decisions and optimizations and limited segmentation for historical analysis and targeted personalization. During this session, agencies will learn how to understand what contributed to anomalies in constituent digital interactions, how to set up automated real-time alerts and notices, understand different attribution models, and personalize website content through recommendations using behavioral data.

Moving beyond the basics of digital government with advanced analytics enables agencies to tailor their websites, apps, and social channels to users with a higher level of personalization. In turn, this helps to reduce the friction associated with navigating online services, enabling digital self-service, optimizing call center interactions, and helps to get the right information or services to the right person on the right channel at the right time.