Building the Composable CDP: Resolving Customer Identities

Join our technical workshop on building a 360-degree view of your customers, products and partners — the second of a two-part series on customer 360. During this event, we will dive into the intricacies of establishing customer identity and matching customer-identifying information between data sources. We will then take a look at how Amperity, a leader in customer identity resolution, tackles this problem as part of the Databricks Customer-360 lakehouse ecosystem.

Join this workshop to:

Learn best practices for establishing customer identity
Learn how customer information from different sources are aligned to create data linkages
Hear from technical experts on how best to manage customer identity as part of a robust Customer-360 lakehouse solution
Engage in a Q&A with experts