Metrics that Matter: How-to Evaluate Civic Engagement

As governments are redefining the end-to-end resident experience, communications leaders are tasked with transforming public interactions into meaningful engagement. But for many governments, the cost – in both time and money – to achieve effective metrics is too burdensome to maintain.

During this discussion, experts will provide insights on how to find the critical data your agency needs to best evaluate your communications journey. Discover key strategies for how to appeal to different internal and external stakeholders with strong reporting.

Key takeaways include:

• How to evaluate available data to identify key metrics for success
• Which metrics are most important to stakeholders and how to influence them
• Tips for improving communication metrics for future campaign planning