Why Sales People Make So Much More In The Government Market Than The Commercial Market

Why Sales People Make So Much More

In The Government Market Than The Commercial Market

Did you know that there is a shortage of sale professionals in the government market?

The job title in the government market is called Capture Manager. This shortage of capture managers has been growing for a while. Selling to government agencies takes a very specific skill set that many people don’t have. When the economy is weak, more companies start selling to the government, especially when the government is increasing spending to help the economy. This has made the shortage of qualified capture managers grow even more rapidly.

Now is one of the best times ever to get into sales in the government market. Sales salaries in the government market are nearly twice as much as the commercial sector for two main reasons, one is the shortage previously mentioned.

The other, is that skills and knowledge required to sell to the government are very different from sales to consumers or businesses. For the most part if you are good at sales in one industry you can do well in another industry once you learn the product or service.

This is not true in government sales, rules, regulation, communications style, marketing collateral and so much more is different when selling to government agencies.

Where: Online (link provided after registration)

When: Wednesday, February 22, 2023

Time: 6pm to 7:00pm EST/ 3pm to 4:00pm PST

Cost: FREE

Registration: https://www.govassociation.org/event-5140308

Topics covered:

• What is capture management?
• Why is capture management so different from commercial sales?
• Why is there a shortage of sales people in the government market?
• What are the primary responsibilities of a capture manager?
• What skills, knowledge and tools do you need to be successful as a capture manger?
• What is the best way to learn how to become a capture manager?

Who should attend:

• Sales Professional with at least three years of sales experience who want to increase their income.
• Sales Professional with experience in B2B sales
• People with some knowledge of government contracting who would like to get into sales.
• Current Capture Managers who would like to gain new insights and ideas to increase their sales.