Look to the Login Box to Increase Customer Loyalty

With the demise of cookies, marketers are seeking ways to deliver personalized experiences that respect user privacy, convenience, and security. One promising approach is to use the login box as a critical first step in executing an effective first-party data strategy.


Join Okta and Deloitte to discover techniques that can help marketing and digital teams improve user login experience, leading to better acquisition, retention, and revenue growth.


  • Why 37% of brands are actively evaluating or testing eliminating passwords, and 57% say they’ve seen an improved user experience
  • The latest in effective customer identity strategies, including social logins, progressive profiling, and more
  • How to achieve personalization without cookies

Speaker and Presenter Information

Salman Ladha

Senior Product Marketing Manager, Customer Identity Cloud



Vivek Lodhi

Managing Director, Identity & Access Management



Ramanan Hariharan

Advisory Senior Manager, Cyber Risk

Deloitte and Touche LLP

Relevant Government Agencies

Other Federal Agencies, Federal Government, State & Local Government

Event Type

This event has no exhibitor/sponsor opportunities

Wed, Apr 19, 2023, 10:00am - 10:45am PT

Complimentary:    $ 0.00

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