User Centered Digital Experience Series: Building Program Awareness
Building Program Awareness: Communication Strategies that Drive Outcomes
Successful digital service adoption begins long before a form submission. Agencies benefit most from creating awareness campaigns that highlight program benefits, and journey mapping the user experience to ensure seamless adoption. Discover the value of multi-channel, customized communications strategies that attract individuals to program enrollment.
Join experts to learn:
- Automated multi-channel communications that save agencies time
- Strategies to increase subscriber base and measure program engagement
- Data-driven outreach messaging that fosters trust in government experiences
Speaker and Presenter Information
Angy Peterson is the Vice President for the Granicus Experience Group, leading Granicus’ agency of digital thinkers and creators to build successful digital programs and mature the digital presence for such clients as the U.S. Department of Veterans Affairs, the Centers for Medicare and Medicaid, and the U.S. Census Bureau, as well as such local and state clients.
Charlotte Lee is an award-winning customer experience and human-centered design practitioner. She is driven by the vision of a better connected, empathetic, modern, and trustworthy government service delivery for people all around the world. She has developed foresight from assisting senior government executives from over 15 federal agencies in designing, developing, and implementing their plans for digital transformation.
Relevant Government Agencies
DOD & Military, Dept of Agriculture, Dept of Commerce, Dept of Education, Dept of Energy, Dept of Health & Human Services, Dept of Labor, Dept of Transportation, Dept of Veterans Affairs, SSA, State Government, FEMA, National Institutes of Health, Federal Government, FDA
Event Type
Webcast
This event has no exhibitor/sponsor opportunities
When
Tue, Jun 13, 2023, 1:00pm - 2:00pm
ET
Cost
Complimentary: $ 0.00
Website
Click here to visit event website
Organizer
GRANICUS
