Voice of the Customer 3.0: The Age of Unstructured and Inferred Data

As brands continue to accelerate their digital-first strategies, improving the Customer Experience (CX) is a top business priority for brands of all sizes and across all industries. To address this priority, the Voice of the Customer (VoC) has evolved to a corporate program to gather customer data across all digital journey touchpoints. This helps ensure that companies/brands understand and are prepared to act on customer feedback to improve products, services, and customer journey experiences.

Join us for a discussion of the evolution of Voice of the Customer data, from structured engagements around surveys and interviews to an age of unprecedented data collection on customer insights and sentiment during customer journeys with brands.