Consumers’ Shifting Technology Priorities and How to Position Your Brand for Growth

David Myhrer, Research Vice President, Consumer Strategies at IDC, will provide a data-driven view of the U.S. consumer marketplace and where it is headed in the short and medium term. David will leverage data and share insights from IDC's Consumer Pulse primary research service, including its Future Consumer surveys, to highlight resilient consumer tech spending, rising expectations, and the dynamics of changing consumer behavior and attitudes.

Learn which pandemic trends have stuck, which have not, and how to position your brand for success going forward.