Tech Companies, How to Avoid Greenwashing and Its Consequences

Sustainability is a top consideration for customers, investors, and employees in their buying, investing, and job-seeking decisions. Misleading or embellishing sustainability claims, called “greenwashing,” may resonate in the short-term with stakeholders, but can open companies up to liability, expensive consequences, and brand damage. For B2B technology providers, the landscape of greenwashing risk is a bit unclear. When communicating your strategy, greenwashing risks can be an accidental hazard. Authentic communication about environmental practices must be a cross-functional effort. Join this complimentary webinar to understand why a sustainability strategy matters to your organization and how you can identify and mitigate greenwashing risks.

Understand why sustainability strategy matters
Find out how greenwashing applies to tech companies
Explore cross-functional perspective to mitigate greenwashing communication risks