How Growth Organizations Source Critical Product Marketing Skills for GTM Success

In the face of economic turbulence, technology and service providers need to be even more effective in their go-to-market execution. That demands a strong team to carry out the mission. Product marketing leaders address skills and talent gaps in different ways, including hiring new talent in-house, upskilling existing product marketing staff, hiring outside resources, and leveraging resources from other functional areas of the business. Organizations that perceive an area of responsibility as a core competency and central to the product marketing function tend to place a higher emphasis on upskilling existing staff and hiring new talent in-house. Outside resources, however, are used to support such work when internal resources are exhausted or not available. This complimentary webinar looks at Gartner's most recent research on how product marketing executives address internal and external skills and talent gaps to meet their company's go-to-market needs.

Identify the go-to-market challenges, needs and opportunities across the organization
Evaluate attributes such as competency depth, skills coverage and position volatility
Determine whether to source resources and skill sets internally or externally