Improving the Airport Traveler Experience Through Digital Commerce

Travel has bounced back tremendously. A traveler's journey starts from the moment the traveler starts planning for the trip. At each stage of the journey, there is an opportunity to engage the traveler with relevant cross sell/ up sell recommendations and reminders based on the traveler's profile and preferences.

Personalized and contextually relevant communications improve organizations' relationships with customers, employees and partners. This is true in every aspect of the customer journey or interactions, whether this is either via personalized offer, recommendations or proactive services.

This on-demand session covered how a connected digital commerce platform creates the connected commerce experience at an airport. We learned how airports around the world are leveraging the Salesforce platform to: