Drive Maximum ROI in 2024 With Field Marketing Planning

Field marketers are under increasing pressure to show results. Field headcount and budgets are being scrutinized, while marketing costs are rising. Join this free webinar where Gartner expert Susan Graeme explores how field marketing can drive growth through a comprehensive planning process which sets realistic objectives, KPIs, and budgets. The planning process also helps organize teams to drive maximum ROI and capitalize on the present IT spending growth.

• Get to know the field marketing role to drive growth

• Explore the field marketing environment 

• Understand how to build a field marketing plan