Data-Driven Decision Making - Certificate Program

Local government professionals agree that evidence-based decision making is the best practice. Even so, the majority of cities don’t use data for their strategic planning processes. The truth is the overwhelming mountain of “big data” often paralyzes action. 


So how can leaders harness the right community data in the most practical ways for the best return? In this certificate program, Polco data science experts will teach the best ways to incorporate community information into the planning process. Data-Driven Decision Making Plus leaders will use the learnings from these sessions to create a capstone project. Data-Driven Decision Making Plus participants can choose an internal project (organizational climate) or external project (strategic planning, public engagement plan, or apply for another) to be the focus of their capstone work. Leaders will learn how to capture the right data and ensure community and/or staff feedback is truly representative. 


What Is Data-Driven Decision Making?

Instead of using simple intuition, assumptions, and/or anecdotes, data-driven decision making (DDDM) gives sound credence to new policies and initiatives. DDDM brings together appropriate data sources, analysis, and metrics to help inform choices, reasoning, and actions.

Advantages of Data-Driven Decision Making

Data-driven decision making increases inclusivity, defensibility, and the opportunity for performance measurement. Most importantly, DDDM increases the likelihood that government leaders and staff decisions produce the desired outcomes. 


Learning Objectives

  • Learn the best practices to gather data and how to formulate questions data can help answer.
  • Understand how to use data to make better decisions for strategic planning, budgeting, and performance measurement.
  • Understand how to design a sustainable data-driven performance measurement system that can help track overall performance in a meaningful way.
  • Discover promising practices in transparency and accountability to build government trust at the local level.

Two Tracks Available:

Track 1: Data-Driven Decision Making. Track 1 allows the registrant to participate in Modules 1 through 6, meeting all four learning objectives and receive an ICMA  certificate of completion.


Registration Fee: Member Price $649.00 / Non-Member Price $1,299.00


Track 2: Data-Driven Decision Making Plus (Capstone). Track 2 provides all the benefits of Track 1 plus the opportunity to receive coaching as you use what you have leaned to make a positive impact for your organization through a capstone project earning a Data-Driven Decision Making Mastery certificate. 


Registration Fee: Member Price $849.00 / Non-Member Price $1,499.00

Speaker and Presenter Information

Michelle Kobayashi, Senior Vice President of Innovation

Michelle Kobayashi is a thought leader in the field of survey research and evaluation, and has written numerous books and articles on the subject. As a community survey expert with experience working in local government, she travels the country to speak professionally and lead workshops on resident surveys, performance measurement, strategic planning, and more. Kobayashi has led the innovation efforts of National Research Center for nearly 30 years, and keeps Polco / NRC on the cutting edge of the survey industry.

Relevant Government Agencies

Other Federal Agencies, State Government, County Government, Municipal Government, State & Local Government

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Tue, Feb 27 - Wed, Sep 25, 2024, 3:00pm - 5:00pm ET


ICMA Member:  $649.00
ICMA Non Member:  $1299.00

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