Top Challenges for Marketing IT Services

Marketers in IT services organizations are up against a breadth of challenges in 2024. A top priority for most service providers is incorporating generative AI (GenAI) capabilities and assets in service offerings. The current go-to-market model and positioning are often confusing and rapidly evolving. At the same time, proving meaningful differentiators for service offerings beyond price is also challenging.

Join this complimentary Gartner product marketing webinar to learn how Gartner expert Jennifer Barry is helping IT services companies avoid the five common pitfalls that can impede success when taking asset-based service offerings to market. You will walk away from this session with answers to your vital questions, a copy of the research slides, and recommended actions to help you achieve your goals.

Distinguish capabilities and tools that demonstrate the ability to accelerate time to value
Determine the go-to-market strategy and motions needed to deliver GenAI-enabled service offerings
Use existing data to target cross-sell and upsell growth pathways