APMP-NCA November Dinner Series: Leveraging Graphics to Sell Your Solution

The marketplace is only getting more competitive; bid and proposal budgets are tight and proposal professionals are looking for ways to get their message across in order to stand out from their competitors. On the 14th we will discuss how appealing, professional graphics not only sell the solution but make an important and lasting impression on customers.

Information design is the skill and practice of preparing information so people can quickly and completely grasp the meaning and importance of your solution. Data is usually complex, and a visual representation can and should express its meaning much more clearly. Your goal with graphics is to catch the attention of the reviewers, get across the right message, and make them memorable. With that being said, a bad graphic can actually be worse than no graphic at all.

Winning proposals require professional graphics that sell your solution. Three leading industry expert design professionals will discuss how the proposal managers, capture managers, and production leads (or graphic designers) can work together to conceptualize, render and produce professional graphics.

Specific topics include...

How to craft the Executive Summary graphic
How to develop quick turnaround graphics
Why the proposal cover is important to the win

Specific knowledge you should expect to takeaway...

How to create winning, visually appealing, professional graphics that sell the proposal solution, including graphics for executive summaries and in quick turn situations
How to create proposal covers that make a great first impression and tell the story of the solution

Our Dinner Series events kick off with networking and include a full-service, sit-down dinner.

Speaker and Presenter Information

Mike Parkinson, Owner 24 Hour Company, is an internationally recognized visual communications expert, award-winning author and APMP Fellow. He is a partner at 24 Hour Company (24hrco.com) specializing in bid-winning proposal graphics. His Billion Dollar Graphics website (BillionDollarGraphics.com) and Get My Graphic website (GetMyGraphic.com) share best practices and helpful tools with proposal professionals. Bridget Skelley, Co-Founder & Creative Director at Bridged Design, Inc. is an accomplished, award-winning creative expert, who brings more than a dozen years of experience to her role as a Creative Director in the proposal industry. Utilizing intangible insight and strategic expertise, her contributions to proposals have resulted in billions of dollars in contract revenue for clients in the healthcare, IT, environmental, security and defense industries. Now with Bridged Design, Inc., she leads her team in crafting attractive and communicative proposals and presentations that inform, educate and entertain your target audience. Monica Seaberry, founder and president, is the guiding force behind Seaberry Design & Communication's success and leadership position in the industry. Ms. Seaberry is a graphic designer with over 25 years of experience in information design. As the graphics editor for the second largest chain of newspapers in the country, Monica was responsible for the production and national distribution of graphics packages, featuring illustrations, charts, tables, and maps, to 26 daily newspapers. Her Illustrations or graphics have been seen in media and publications including The Washington Post, MSNBC, Journal of the American Medical Association, and The Los Angeles Times.