Building Communications Programs that Increase Your Company's Brand and Drive Government Sales

More than any other vertical market, the Federal government is a distinct community. It is important to recognize the risk-averse culture of this customer and the fact that it has, and continues to demonstrate, a strong preference for name-brand products and services.

Developing a message(s) that hits the hot buttons of government end-users and decision-makers, as well as investing and creating awareness of your corporate brand, takes anxiety out of the purchase decision.

This session will provide attendees insights into what is required to build a company's brand and create visibility within the government contracting marketplace by implementing an integrated communications program that focuses on traditional PR, content development, thought leadership and social media.

Learn from presenters Evan Weisel, Principal at Welz & Weisel Communications and Sherryl Dorch, VP of Marketing at Raytheon Trusted Computer Solutions, just what it takes to create and deliver compelling, targeted content to your most strategic audiences, using the most effective communications vehicles.

The ASBCs of Government Contracting™ provides

practical and up-to-date information on running a business and finding and winning business as a government contractor and subcontractor. Topics presented are selected based on information collected through ongoing surveys and member feedback, and are presented by Industry veterans and current and former Government officials sharing their acquired experiences. The goal? Delivering accurate and timely information which has immediate relevance to B2G business activities.

Pre-Registration:
$45 for Corporate Members/$65 for Individual and Associate/$115 for Not Yet Members

Onsite registration is an additional $20 as space is available. A light breakfast will be served. Paid garage parking and metro access are available. Parking validation not included.

The ASBC Event Policy is in effect. Space is limited.