From No to Yes: Getting Finance to Greenlight Tech Purchases

B2B tech purchases are experiencing heightened scrutiny from prospective buyers’ finance leaders. Tech and service providers need to figure out how to effectively manage finance’s influence on the buying committee. In this complimentary Gartner webinar for product leaders, a Gartner expert explores the impact of finance on cross-functional buying teams, differentiators that matter to finance stakeholders, and strategies for engaging them to keep deals moving forward. You will walk away from this session with answers to your vital questions, a copy of the research slides and recommended actions to help you achieve your goals.

Explore product and vendor differentiators that appeal to buyers’ finance stakeholders
How to encourage buyers’ finance stakeholders to advocate for your solution
Use buyer enablement tools to produce content tailored for finance stakeholders in the buying process