Use a Value Chain to Identify GenAI Business Success

Technology providers often think of technology as a stack, from infrastructure to business results. Generative AI (GenAI) is no different. While adopting a stack-based view of GenAI tells providers what to include in their solution, it does not identify the sources of business value from that solution. Identifying that value requires adopting a value chain model, which highlights the actions and dependencies required to create a valuable end result. This model allows providers to understand how companies create value for customers through distinct capabilities, scope and responsibility at each stage of the value chain. By adopting a value chain view of GenAI, providers can innovate and identify where their solutions can have the greatest impact. This approach helps enable providers to identify areas where they can differentiate themselves from the competition and create unique value propositions. Join this complimentary Gartner webinar for tech & service providers where you’ll gain an understanding of and learn how to apply a GenAI value chain view in your organization. You will walk away from this session with answers to your vital questions, a copy of the research slides and recommended actions to help you achieve your goals.