Government Communications Success: Michigan Department of Natural Resources



Michigan’s Department of Natural Resources (DNR) grew their stakeholder subscriptions more than 400% in less than one year, from 239,000 subscriptions to nearly 1 million. A recent survey of their communications subscribers showed that 95% felt the information the MI DNR provided was relevant and interesting information that they could use. Want to know how this department is achieving their communications success – and how that success is affecting their revenues?

Attend this webinar to learn the secrets & tricks that the MI DNR used to achieve their amazing success. Christine Schwerin, Marketing Account Manager with MI DNR, will share with you her department’s digital communications strategies and implementation of key tools, such as multichannel distribution and social media, to dramatically increase their communications reach and achieve mission goals.

Speaker and Presenter Information

Christine Schwerin is a marketing account manager and the GovDelivery manager at the Michigan Department of Natural Resources (DNR). She specializes in communicating the right message to the right audience at the right time with the right tools. Her philosophy in life and in business is inspired by Eleanor Roosevelt’s challenge: “Do one thing every day that scares you.” She is an advocate of trying new things and believes that if we stop learning, we stop growing. Christine has a Bachelor of Arts degree from the University of Michigan. Before her career that the Michigan DNR, she was a full-time writer and editor at Michigan History magazine.

Expected Number of Attendees

100

Relevant Government Agencies

Dept of Agriculture, Dept of Commerce, Dept of Education, Dept of Energy, Dept of Health & Human Services, Dept of Housing & Urban Development, Dept of the Interior, Dept of Labor, Dept of State, Dept of Transportation, Dept of Treasury, Dept of Veterans Affairs, State Government, County Government, City Government, Municipal Government


    Event Type
    Webcast


    This event has no exhibitor/sponsor opportunities


    When
    Tue, Feb 12, 2013, 2:00pm - 3:00pm


    Cost

    Complimentary:  $0.00


    Website
    Click here to visit event website


    Organizer
    GovDelivery


    Contact Event Organizer



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