Proposal Win Themes Development

This event qualifies for 3 CEUs

This workshop offers valuable skills in win themes development as the most important element of proposal persuasion. The course walks you through the purpose of win themes and their building blocks. It then advances beyond the mere basics in order to explain everything needed to develop effective proposal win themes. It shows how to write win themes that are memorable and capable of influencing your customers so that they feel compelled to select your company. You will also acquire techniques to transform win themes into win strategies, and help increase win probability.

The workshop helps practice an efficient process of getting to the right win themes within hours instead of spending days in boring and unproductive brainstorming sessions.

This workshop is 40 percent lecture, 50 percent exercises, and 10 percent discussion. Participants will learn how to masterfully facilitate win themes development sessions, and will never have to struggle with creating the right win themes or win strategies

Learning objectives: Upon course completion, the participants will have learned and be able to put into practice:

Understanding the goals and the characteristics of effective proposal win themes.
Knowing the types and categories of win themes.
Recognizing and applying the building blocks of a successful win theme.
Identifying customer hot buttons necessary for win theme development.
Using a three-session win theme development process.
Refining and enhancing win themes.
Deriving a pursuit win strategy and developing strategic actions from your win themes.
Applying advanced win theme development concepts.
Presenting win themes effectively in a proposal.
Facilitating the win theme development process and applying its principles in course participants' organizations.

For further information including course materials, curriculum, instructors, and more visit our event website to the right

-- Registration Notes:
Register through our Event Website to the right.
For team discounts please change quantity of attendees at the checkout and click "Recalculate" to get the discount. Register 3 weeks before class date and receive $100 off per attendee as an EARLYBIRD discount!

--Cancellation Notes:
Cancellation notification must be received 10 business days prior to the training date. Upon notification, your registration fee will be refunded less a $100 non-refundable processing fee. Any cancellations beyond the 10 business days are non-refundable, but the course fee can be applied towards another training course, webinar, or an OST Global Solutions training product. No refunds will be made for the cancellation of a rescheduled course. Attendee substitutions may be made at any time. Payment must be received prior to the course date. No-shows are liable for the full class fee.

“OST Global Solutions classes and webinars hit the mark every time. The curriculum is focused on the needs of business development professionals in a hyper-competitive marketplace. They not only identify the most common pitfalls, but also demonstrate in detail just how to write winning proposal sections.”

Ciro Pinto-Coelho Director, Strategy&BD, Raytheon Company

If you know someone else who could benefit from this course, please forward this invitation to them!!

P.S. When getting directions, if using a GPS the city will be "Derwood" instead of Rockville

Speaker and Presenter Information

OST Global Solutions, Inc. (OST) is a Washington DC proposal house helping businesses grow organically through end-to-end BD support and training. We have track record supporting 18 out of the top 20 Federal Contractors, winning $18 Billion since 2005. We have developed proprietary set of lean and efficient business development, marketing, capture planning, proposal preparation processes that are second to none. Our consultants include 900+ fully vetted capture and proposal managers, technical writers, graphic artists, orals coaches, editors, subject matter experts, and other proposal support.