Course Description

This session will focus on designing registration forms, surveys, and engagement tools for a broad consumer audience that includes seniors, the 50 percent of U.S. adults who read at the 8th grade level or below, second-language English speakers, and "power" users. These recommendations are particularly important for medical information or information on government services. The session will include:

• Navigational strategies and reading behaviors of users, including hands-on analysis of data from eyetracking sessions
• Ways to respond to these behaviors, including a brief demonstration of key interaction design recommendations developed through iterative research and prototyping
• Strategies for helping users interact with online forms, surveys, and helping citizens understand the results of their actions while using forms
• Ways to optimize key interactions such as online dialogues, surveys, and registration and feedback forms
• How to balance the needs of low-and high-literacy users

What You'll Learn

Learn how to design effective online forms and surveys for all users.

Who Should Attend

Web managers, web content providers, and usability specialists

Level of Course

Beginner, intermediate, and advanced

Course/Seminar Format

Presentation, discussion, and hands-on exercises