Federal Media & Marketing Study

5th Anniversary Breakfast & Briefing

Thursday, May 16, 2013
8:00 a.m. – 10:00 a.m. EST

Gannett Conference Center
7950 Jones Branch Dr.
McLean, VA 22187

Cost: $65

Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the 5th anniversary release of the Federal Media and Marketing Study.

The past year has been one of tremendous uncertainty within the federal government. The total impact on procurement policies and agency budgets is still unknown. Yet despite sequestration, not all agencies are reporting a decrease in funding. Understanding this as well as where and how to reach senior decision-makers at civilian and defense agencies will be our greatest challenge in the year ahead. Every dollar assigned to reach federal decision-makers is a precious resource and must be focused now more than ever.

This year's release combines new budget information with the media usage of federal decision makers AND their demographics, job function and purchasing habits. Survey responses from more than 3,900 decision-makers will highlight their use of digital, mobile, social, print and broadcast. Understanding the media habits of executives who may be dealing with increased needs within government is a vital marketing tool.

NEW THIS YEAR

Readership - 11 additional publications, 34 additional websites and mobile sites

Spending expectations - Federal employees indicate spending changes for 33 product and service categories, including cloud computing, energy conservation products, aircraft, consulting services and education/training

E-newsletters - Preferences and subscriptions

Mobile devices - Smartphones, tablets, e-readers and their access to email, news websites social media and video

Social media - Social media sites used for work and for personal reasons

Other Media - Blogs, trade shows, webinars, DC metro newspapers, radio and TV news

PLUS: The continued ability to look at media habits and demographics of federal decision-makers, whether they reside inside or outside the Beltway.