Tech CMO: Agentic AI Use Cases in Marketing

Tech CMOs face a daunting challenge in bridging the gap between the visionary promises of agentic AI and the current capabilities of their teams and martech ecosystems. This disconnect can make AI adoption seem overwhelming. Join this complimentary Gartner tech and service providers webinar as a Gartner expert provides practical steps to prepare your organization for agentic AI. Learn how to integrate AI into existing workflows and martech stacks and develop a strategic roadmap for ongoing innovation. By effectively adopting agentic AI, CMOs can drive innovation and unlock its full potential within their marketing operations. You will walk away from this session with answers to your vital questions and recommended actions to help you address your mission-critical priorities.

• Assess your current martech stack and team skillsets to identify readiness and gaps for agentic AI integration
• Identify critical use cases to incorporate agentic AI into existing workflows with minimal disruption
• Build a strategic roadmap for continuous innovation, ensuring your organization evolves alongside advancing AI capabilities