The Total Economic Impact of the Data Lakehouse on Google Cloud

The data lakehouse architecture, powered by Apache Iceberg, is emerging as the essential foundation enterprises need to unify data for the age of agentic AI and advanced analytics. This unified approach resolves challenges like data silos and complexity, enabling significant productivity gains for data teams and unlocking new revenue from AI-driven insights, as demonstrated by a recently commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Google Cloud. Hear from guest speaker, Forrester’s Noel Yuhanna on lakehouse trends in the industry and from Google to learn how Google Cloud's BigQuery and BigLake are uniquely positioned to help organizations build this future by offering a fully managed, high-performance, Iceberg-native open data lakehouse with enterprise-grade governance and integrated AI capabilities.