Understanding Your Constituents' Digital Experience

You know your agency’s digital experience could use some tweaking and improving, but where should you start? To make meaningful improvements, you need to have a true understanding of your customers’ needs and pain points.

Join us online Monday, Jan. 12 from 4–4:30 p.m. ET/1–1:30 p.m. PT to learn more about practical tools — like user testing, surveys, and interviews — that can help you better understand your constituents.  

You'll learn how to:

• Apply practical research methods — like user testing, surveys, and interviews — to uncover real constituent needs and pain points.
• Use simple, proven frameworks to analyze digital services and identify areas for improvement.
• Translate insights into actionable changes that make government digital experiences clearer, faster, and more accessible.