Too Big to Ignore: The Business Case for Big Data

Phil Simon explores the increasing trend of Big Data and how to benefit from the new and emerging types in his newest book, Too Big to Ignore: The Business Case for Big Data. Simon explains why Big Data is a big deal. He provides advice for organizations looking to leverage Big Data and demonstrates its importance through case studies and real world examples.

Phil Simon is a sought-after speaker and the author of five management books, most recentlyToo Big To Ignore: The Business Case for Big Data. A recognized technology expert, he consults organizations on how to optimize their use of technology. His contributions have been featured on NBC, CNBC, Inc. Magazine, BusinessWeek, The Huffington Post, The Globe and Mail, Fast Company, The New York Times, ReadWriteWeb, and many other sites.

Register here and join us as author Phil Simon speaks about how to embrace andunderstand Big Data. Patrick Sims, Senior Director, SAP Global Center of Excellence for Analytics, will also join in to discuss SAP's role in today's Big Data trend. Sims will cover how to combine and transform enterprise and personal data sources in a repeatable, self-service way while maximizing visibility into the performance agency networks.

*DON'T MISS THIS EVENT! The first 100 live attendees will receive a copy of speaker Phil Simon’s Too Big to Ignore: The Business Case for Big Data.