Mapping the Buyer Path From Need to Approval: A SLED Go-To-Market Lab for Sales & Marketing Teams

State, local, and education (SLED) purchasing isn’t slow—it’s structured. Each approval stage exists to protect mission outcomes, compliance, and fiscal accountability. Yet most vendors lose time (and deals) because their sales, marketing, and capture teams don’t understand how those reviews unfold—or how to support each reviewer early.  

In this 30-minute session, e.Republic experts from GovTech and Governing break down the five internal review checkpoints that every SLED deal travels through—and how your marketing-led teams can align content, messaging, and outreach with one another.

What You’ll Learn

• How to recognize which review stage your opportunity is in—and what your sales and marketing teams should prepare next 
• How to equip your agency champion with marketing-built materials before IT, finance, legal, or procurement get involved 
• The five most common reasons SLED proposals stall (and how sales and marketing can prevent them together) 
• Proven collateral and nurture assets that move government reviewers to "yes"
   

Who Should Attend

• Private industry gov tech and ed tech sales and marketing leaders, and demand gen teams 
• Capture, content, and proposal teams 
• Sales and partner leads who coordinate with marketing on SLED pursuits
   

This session is not technical training—it's focused on SLED go-to-market strategy, marketing alignment, and internal approval readiness.

Powered by e.Republic’s full public-sector ecosystem—including GovTech, Governing, the Center for Digital Government (CDG), the Center for Digital Education (CDE), and the Center for Public Sector AI—this session reflects insights drawn from research, journalism, live events, and thousands of annual SLED engagements.

Don’t just sell to government and education—market like you understand it. 
Every touchpoint you build is a chance to prove credibility, not push claims.

Join us and learn how to turn insight into velocity.