B2G will be tougher than ever in FY 2017 so you need to leverage every advantage - and create platforms that give you an advantage. We are offering a workshop December 6, 2016 from 8am until 4pm that will help you define and develop your Subject Matter Expert platform. Developing a subject matter expert platform is critical for success in the government market. This session combines elements of three Government Market Master workshops: LinkedI...

Good content, delivered to the right audience on a regular basis, helps you build a brand for your company and become top of mind. Being top of mind develops more qualified leads. Small and medium size companies are struggling to stand out in the government market, to differentiate themselves from the competition. Good content, developed for and delivered to targeted audiences, can help you stand out to those you need to influence. Content cre...

Developing a Thought leadership/SME position: Tools and tactics for thought leadership Thought leadership has evolved into a mantra for GovCon business professionals seeking to differentiate their companies from the "herd", yet most spend little time understanding what thought leadership is, much less laying legitimate groundwork for attaining the position. In this session, you will learn not only the basics of thought leadership, but see some...

15th year! Government Marketing Best Practices 2016 is a half-day session covering what works in business-to-government marketing, from traditional methods through web 2.0 tools. This is one of the longest running seminars in the government market, started in 2002 and visiting over 20 cities throughout the U.S. This workshop is updated 2/x a year to stay current with the changes occurring in the GovCon community. You must register in advance t...