Best practices don’t last forever; next practices need to be a focus, too. Gartner Maverick research delivers breakthrough, disruptive and sometimes contradictory ideas that challenge conventional thinking. Part of Gartner Futures Lab, it is designed to explore alternative opportunities and risks that could influence your strategy. It opens the door to challenge your thinking by considering less-obvious developments envisioned by Gartner...

Technology sector marketing budgets largely remained stable or even slightly increased up to two percentage points despite budgetary pressures. The 2024 Gartner Tech Marketing Benchmarks Survey provides a detailed analysis of marketing investments, brand strategy and activation, brand awareness and demand generation, account-based marketing (ABM), and the impact of artificial intelligence (AI) and machine learning (ML) on tech marketing organi...

CIOs are responsible for developing IT strategies that facilitate and drive enterprise transformation, and ensuring that those strategies are effectively implemented. Effectively communicating the IT strategy to stakeholders is critical to securing the right support, funding and other resources needed to deliver on the plan. CIOs who struggle to personalize their strategic plan communications to their audience may face a lack of support, hinde...

Government CIOs and IT leaders often struggle with how to develop, select and use the right metrics, KPIs and dashboards to present to executive leadership. A successful IT performance measurement program communicates metrics that are important to a target audience. This remains true when communicating IT investments to the business. Join this complimentary Gartner IT webinar as a Gartner expert analyzes benchmarks and metrics to provide an in...