MessageGears is a customer-engagement platform that connects directly to a brand’s Snowflake environment as a connected application, enabling brands to deliver 1:1 personalization at a massive scale, execute better segmentation and targeted messaging, and seamlessly activate audiences on any channel through dozens of integrations. With MessageGears and Snowflake, brands can activate their data directly from their Snowflake account, enabl...

We’ve all taken customer satisfaction surveys before, where you’re asked to gauge your experience on a scale from a happy face to a sad face. But those kinds of metrics are often limiting and don’t offer much insight into your customer experience (CX). As the government moves forward with the President’s Executive Order on Customer Experience, agencies are struggling with how to quantify and measure a good experience. J...

BUILD TRUST AND CUSTOMER AFFINITY WITH EMOTIONAL INTELLIGENCE Whether you’re new to business development, you’re in a capture or supporting role, or you’re a seasoned professional, this course is for you. You will learn how to differentiate yourself by creating meaningful connections with customers and stakeholders. Secure Your Seat If You Are: Concerned about being perceived as “that” salesperson, a beltway band...

We are all familiar with how to segment buyers based on psychographics and their persona. However, we frequently just use firmographics to segment and group buyer organizations. This approach lacks crucial components of organizational context that are essential to effectively and efficiently engaging buyers and approaching sales. In this complimentary webinar, our Gartner experts will share how to better understand the key indicators of differ...

To keep up with the growing demand for seamless digital services, state and local governments have turned to modern tools like cloud technology and artificial intelligence. With so many options available for modernization, how can agencies know which tools can best address their challenges? Journey analytics is a process that leverages data to map the constituent journey and pinpoint friction that hinders positive experiences. Utilizing data...

State and local governments across the United States are transforming operations with more flexibility and resiliency to deliver a greater citizen service experience. Amazon Web Services (AWS) is helping agencies of all sizes accelerate this digital transformation. Join us at this no-cost, virtual event to learn about the future of state and local government, and how to transform citizen service delivery with the cloud. Hear AWS experts share...

Join us on July 28 and 29 for a virtual learning event for Diversity, Equity, and Inclusion Officers (or those doing the work without the title), and local government professionals interested in ideas and institutions to deepen strategies, shape actions, and create solutions. This two-day event will take deep dives on everything equity from allocations to zones where attendees can expect inspiration and encouragement to move from discourse to...

For health plans, improving the member experience and keeping members engaged are always challenging. To effectively attract and retain members, it is important for health plans to prioritize understanding what their members want and meeting them where they are. By tailoring messaging, communications, and the overall digital health strategy, health plans can win their members’ trust, significantly increase satisfaction, and sustain engag...

BUILD TRUST AND CUSTOMER AFFINITY WITH EMOTIONAL INTELLIGENCE Whether you’re new to business development, you’re in a capture or supporting role, or you’re a seasoned professional, this course is for you. You will learn how to differentiate yourself by creating meaningful connections with customers and stakeholders. Secure Your Seat If You Are: Concerned about being perceived as “that” salesperson, a beltway band...

In this technological age, governments must rethink how their services meet citizens’ needs. The way society consumes information and accesses government services has dramatically shifted from physical to digital over the past decade. The COVID-19 pandemic has only intensified this transition by restricting most in-person interactions. With digital delivery, however, governments can serve citizens in real-time, speeding up the number of...