From Content Creation to Service Enrollment & DeliveryShaped by every day, immersive digital interactions, citizens and employees expect the same type of experience from the public sector that they get from the private sector. Poor online interactions push people to more time-intensive and expensive in-person interactions. Beyond, the cost, people expect online and offline communication to be personalized, efficient and connected.In order...

2016 Government Social Media Conference & Expo Thank you for making the debut GSMCON event in 2015 a success! GSMCON 2016 planning is in the works for April 6-8, 2016 in Reno, Nevada. The Government Social Media Conference & Expo (GSMCON) is the only major social media conference for U.S. city, county and state government. Download the GSMCON2016 Executive Summary (pdf- updated Oct. 22). Registration is open! Collaborate with a networ...

Overview: The volume of message data in government departments is expanding exponentially. What if real-time analysis of your email or social media systems could automatically alert you to pending litigation or insider threats? How would you investigate these? How would you determine everyone involved? Being able to detect and stop these threats before they manifest could save your department millions annually, and save your reputation. In th...

The Government Chief Data Office Training Workshop: Leveraging Data Assets and Implementing a Data-Centric Strategy for Your Agency This one day Potomac Forum workshop will focus on the Chief Data Officer and highlight the importance of several factors that are instrumental to overcoming data challenges at your agency, i.e. The right leadership: The Chief Data Officer Challenges associated with this role and how to overcome them How to create...

This training brings together leading agencies, sharing their best practices – what worked well, and what didn’t – regarding digital outreach, strategic communications, and social media in government public affairs. With approximately 90% of your audiences receiving information from screen-based devices, social media and digital platforms are necessary to reach your audiences. Learn how to integrate, manage, monitor, and meas...

The average government score on the ACSI (American Customer Satisfaction Index) report was a mere 64.4, filling in as the 2nd lowest out of every industry studied. Citizens say interacting with government agencies has become increasingly difficult… but it doesn’t have to be that way! Reach your citizens where they are. With approximately 90% of your audiences receiving information from screen-based devices, social media and digita...

The 2015 AOC Europe Conference, now in its 15th year, is scheduled for 27-28 May 2015 and plans are in hand to run an Intelligence Workshop on 26 May. The Stockholm Waterfront Congress Centre has been chosen as the venue and offers superb facilities with more space available in response to increased demand following the hugely successful 2014 event in Edinburgh where 45 nations were represented. The 2015 Conference will follow a well-proven fo...

This summit is the region’s premier event in marketing, technology, communications and media. This one-day event will bring together over 350 marketing and communications executives to discuss high-level issues through a series of panels, keynotes, presentations and networking. The event is co-produced by two of the most respected news organizations of their kind in the region: Potomac Tech Wire, the region’s source for technology...

Utility representatives are ready to share their lessons learned and insights with you. Register today for the most valuable two-day conference event of its kind for utilities, from the conference firm that started it! Social Media for Utilities Conference, April 14-15, 2015, located at the gorgeous headquarter offices of AGL Resources in Atlanta, Georgia! Bring your colleagues to learn the latest in how your utility peers are using social med...

Overview of the Workshop: This one day Potomac Forum workshop will focus on the Chief Data Officer and highlight the importance of several factors that are instrumental to overcoming data challenges at your agency, i.e. The right leadership: The Chief Data Officer Challenges associated with this role and how to overcome them How to create a comprehensive data-centric strategy How to develop a roadmap and gain support for these initiatives The...