Overview of the Workshop: This one day Potomac Forum workshop will focus on the Chief Data Officer and highlight the importance of several factors that are instrumental to overcoming data challenges at your agency, i.e. The right leadership: The Chief Data Officer Challenges associated with this role and how to overcome them How to create a comprehensive data-centric strategy How to develop a roadmap and gain support for these initiatives The...

Social Media in Government, Investment Return Training Workshop: Making the Most of Your Investment Overview of the Workshop: Significant resources (time and funds) are being spent by the Government on New Media. The way your Agency communicates – to the public, to international audiences, and perhaps most importantly with its own employees – is in the second stage of a dramatic shift. (The first stage was the acceptance that soci...

Would reaching 10X as many stakeholders help you meet organizational goals? Do you know how to use everyday communications to attract more stakeholders? How can your communications engage stakeholders to take action – online or offline – to truly drive mission value for your organization? If these questions sound familiar, register to join your colleagues at our 2014 Digital Communications Tour in Washington D.C. Hear from private...