Tech marketers, more than any other function within technology and service provider organizations, believe that generative AI (GenAI) is and will continue to be vital to their work. According to Gartner’s Impact of GenAI on Tech Providers Survey, an impressive 82% of tech marketers view GenAI as vital to their work, and 85% have already deployed three or more use cases. Despite the potential risks associated with privacy, security, copyr...

As generative AI (GenAI) moves beyond the hype, it is transforming self-service analytics and business intelligence platform adoption. Today's analytics and business intelligence (ABI) platforms must support the needs of IT, business analysts, data scientists and analytic content consumers. While integration with cloud ecosystems and business applications is a crucial selection requirement, buyers also need ABI platforms to support governance,...

In today's rapidly evolving business landscape, a successful CxO-CIO partnership is vital for CIOs to achieve their personal, functional and organizational goals. A trusting CIO-CxO relationship accelerates progress on strategic goals and enables smarter decisions for the organization. Trust and psychological safety in executive leadership team (ELT) dynamics encourage openness about thoughts, ideas, concerns and mistakes. According to a recen...

Although many organizations have enthusiastically embraced the importance of customer experience (CX), few have been able to turn it into a competitive advantage. According to recent Gartner research, most companies have shown to hit a customer experience plateau. How do you get over that plateau and turn CX to your advantage? Join this complimentary Gartner customer experience webinar as a Gartner expert delves into the fundamentals of custom...

Today’s marketing function has been resilient amid waves of disruption, thanks to its ability to adapt to deliver for its wider organization. As the frequency of disruptions increases, the impact on marketing functions will force changes to this design. Join this complimentary Gartner marketing webinar as Gartner experts explore the three critical design areas that will change the marketing function of tomorrow and what marketing leaders...

Generative AI (GenAI), composable SaaS application platforms and new user interface (UI) form factors put us on the brink of a permanent change in the purpose and function of enterprise applications. Applications will morph from merely tools that employees use to execute their work into intelligent systems that work on behalf of employees. This seismic change raises major questions: How well are your enterprise applications’ innovative t...

Generative AI (GenAI) has brought great progress and acceleration to the practical use of AI in many organizations. Yet, it is not the solution for everything, despite the hype. Users often experience limitations related to reliability, transparency, fairness, security and intellectual property. Compared to the current wave of GenAI, foundation models and large language models, numerous innovations and trends in the field of AI have emerged to...

The potential of data and analytics (D&A) to transform businesses is increasingly recognized across industries. To position their teams as a business discipline that can fulfill cross-functional use cases, data and analytics leaders must optimize their organizational model. However, as organizations scale and expand their D&A initiatives, they often encounter significant challenges, such as skills and staff shortages—the third ma...

Many organizations struggle to implement organizational change initiatives, with reports of 50% to 90% failing to deliver the desired results. This begs the question: Are our approaches to organizational change still appropriate in the 2020s? The answer is no. Today’s organizational change can no longer be designed and managed as a discrete episode of activity. Instead, organizations are attempting to adapt through multiple simultaneous...

Emerging digital workplace tools and strategies can drive business success, but maximizing returns depends on improving digital workplace maturity. IT leaders often ask how their digital workplace maturity compares to others, how to make the case for additional funding and how to prioritize investments that maximize ROI. While many leaders often fall prey to common myths, they are also unaware of the trends in digital workplace maturity. Join...