CIOs and IT leaders must consider how to better connect customers with employees using a more intuitive user experience across multiple platforms to create a total experience (TX). While leaders must contend with constrained resources, the potential benefit of a successful TX strategy is substantial. Total experience interlinks customer experience (CX), employee experience (EX), user experience (UX) and multiexperience (MX) to create a shared...

When your organization is looking to select a financial planning and analysis (FP&A) solution, there are many components that should be considered, such as data governance, data privacy regulations, and cross-functional collaboration requirements. It is essential for CFOs to evaluate which vendors are most equipped to provide effective technology solutions for their FP&A procedures. Join this free finance webinar in which a Gartner exp...

The success of your strategy depends on how well you communicate it. You should be able to do so in just one page. Enterprises that achieve their strategic objectives are better at strategy communication than those that do not deliver on their strategic ambition. Storytelling is key to this as it underpins many of the techniques for sharing and explaining strategy, including a 1-page strategy. Join this complimentary Q&A webinar as a Gartn...

Superapps first emerged in 2017, and now, Gartner sees them as a top strategic technology trend. Superapps are designed to provide mobile-first app experiences that cater to the expanding digital-native generation as users and developers of miniapps. Large enterprises are building workforce superapps to consolidate and potentially replace an array of custom and vendor-supplied apps that are complex to manage and lack user adoption. Some consum...

Recent shifts in customer behavior, economic conditions, and board expectations have caused CMOs to go all in on the pursuit of operational excellence. The Gartner 2022 Marketing Operations Survey shows that 94% of marketing organizations have established or are establishing a formal pursuit of marketing operational excellence. Enabling continuous improvement and fostering new capabilities are the core competencies that advance the practice of...

Chief marketing officers (CMOs) are under more pressure than ever to prove marketing’s value as economic uncertainty encourages organizations to reconsider budget assumptions and priorities. As volatility continues, it is essential CMOs have the tools to quantify how marketing supports sales growth, customer retention and customer experience. But proving the value of marketing is not a project to delegate, it is a journey that requires e...

Globally, sales leaders face a constant challenge in unlocking the value of account planning. While sales leaders push their teams to create account plans at the start of the fiscal year, sales team outputs are often mixed at best. Some sellers develop account plans to satisfy management. Other sellers develop account plans but put them on hold until the same time the following year. Meanwhile, some other sellers don't develop plans at all. De...

The last several years will continue to have a lasting impact on the future of work in terms of technological, generational, and social shifts. HR leaders are facing historic challenges with a competitive talent landscape and an exhausted workforce, along with pressure to control costs. At the same time, this environment presents an exciting opportunity for CHROs to lead talent into the future and position their organizations as employers of c...

Inflation is causing vendors to increase the rates they charge. However, determining what price increases are legit or for vendor growth goals has become unclear or difficult. You need to ask the right questions to identify the root cause of price increases that are blamed on inflation. Cost modeling incorporates data points from economic indicators to help you analyze the fairness of price increases. This complimentary IT webinar looks at how...

According to Gartner, 73% of organizations say it is important to effectively communicate IT performance. Yet, few IT organizations know how to effectively share and report their performance to senior executives, both internally and externally. In fact, the issue is not limited to IT. Leaders across the enterprise need to make storytelling a more integral part of their skillset. Yet, how do you create narratives that will resonate with stakeho...