Marketing to the government is changing faster than ever. Of course rapid change can present a number of challenges. However, if you’re prepared for it, it also offers an opportunity for you to shine. Attend Market Chat LIVE! and you’ll learn ways to perform at the top of your ABM game and deliver higher ROI than with any other marketing approach. You’ll learn: Why ABM delivers such stunning resultsTips and techniques to inc...

Used to dealing with companies that distinguish themselves through superior customer engagement, today’s public has come to expect a level of customer experience to which most agencies haven’t been able to live up. However, the Obama administration’s prioritization of customer experience puts federal agencies in the challenging position of pushing to provide a first-class customer experience while meeting their unique missio...

In the coming fiscal year, the White House expects the federal government to spend some $7.5 billion on provisioned services like cloud computing. Four years removed from the unveiling of the Cloud First strategy, the question today isn’t whether agencies will transition services and critical systems to cloud, it’s when. Maximizing investment in the cloud requires a strategy that factors in risk, security, cost, agility and a hard...