Blogs, white papers, videos, podcasts or reports: government decision-makers turn to thought-leading sources like these to inform their buying decisions, learn about new technologies and learn about vendors. But which tools are most useful and influential, what content do they hope to see and where are they going to find it? Market Connections polled government decision-makers around the country to answer these questions with the 2019 Content...

Events are an essential part of every federal marketer’s strategy and oftentimes also take the largest portion of their budgets. However, even with so many event opportunities, reaching federal audiences in a meaningful way is proving to be more difficult. Where should marketers place their focus and dollars? What factors drive audience attendance? What types of events do feds prefer, and what do they hope to get out them? To help answer...

Did you miss the 2018 Federal Media & Marketing Study breakfast? Don’t miss this second chance to hear results from Market Connections’ President, Aaron Heffron. Join us for the third and final webinar of a three-part series sharing highlights and deeper insights from our annual study with a focus on current market trends. In part three we’ll share data from the latest iteration of the Federal Media & Marketing Study...

Join us for the 10th annual Federal Media & Marketing Study. This popular event among B2G marketers looks at media consumption habits of federal decision-makers: the top publications, websites, radio, TV and more.

With the federal contracting market exceeding half a trillion dollars yearly, and additional potential revenue from other public-sector markets including state and local, K-12 and higher education, companies (large and small) are trying their best to position themselves to take advantage of opportunities and establish themselves with potential customers. However, as these markets have matured, millions of marketing and advertising dollars have...

MARKET CONNECTIONS, MERRITT GROUP AND PROFESSIONAL SERVICES COUNCIL ARE EXCITED TO SHARE RESULTS FROM THE LATEST FEDERAL GOVERNMENT CONTRACTOR STUDY AT A BREAKFAST AND BRIEFING. Join us to learn about the best BD and marketing practices from the industry’s leading companies. We will share results from our latest research study, followed by a panel of experts who will share their personal insights on best practices. The breakfast setting...

Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the 9th annual Federal Media and Marketing Study breakfast and briefing. Data from this survey provides tremendous insight into the purchasing and media habits of mid- to senior-level federal decision-makers. Survey responses from approximately 3000 federal decision-makers will highlight their use of digital, social, mobile, print and broadcast, in...

Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the 8th annual Federal Media and Marketing Study breakfast and briefing. Data from this survey provides tremendous insight into the purchasing and media habits of mid- to senior-level federal decision-makers. Survey responses from over 3000 federal decision-makers will highlight their use of digital, social, mobile, print and broadcast, inside and...

Market Connections is excited to share results from the latest Federal Government Contractor Study at a breakfast and briefing. Join us to learn about the best BD and marketing practices from the industry's leading companies. Market Connections will share results from our latest research study, followed by a panel of experts who will share their personal insights on best practices. The breakfast setting will provide an opportunity to network w...

Finally, federal marketers have a reliable and affordable data source for honing and perfecting strategic marketing campaigns. Reaching the right senior decision-makers at civilian and defense agencies continues to be a key challenge for federal marketers. In a post-sequestration world, every dollar assigned to reach federal decision-makers is a precious resource and must be focused now more than ever. Improve reach to federal executives with...