Drive Email Communications: Right Messa...
Step inside the minds of top government performers to discover how communicators are leveraging email marketing to better inform, engage, and compel citizens' actions. Register for this complimentary webinar to see examples from local, state, and federal organizations with helpful context to enhance your understanding of overall strategy, the questions they're asking, and how feedback is utilized. Have you ever wondered: Is there a better subj...
The Power of the Engaged Customer: Tips...
Thanks to the Executive Order (EO) that took effect earlier this year, customer experience (CX) in government has been the hot topic of 2022. But does your agency have a strategy to advance your civic engagement goals, continue your digital transformation, and ensure equitable access? Our panel of experts will explore how civic engagement has evolved in 2022 to meet modern expectations, as well as provide best practices for driving authentic c...
Metrics that Matter: How-to Evaluate Ci...
As governments are redefining the end-to-end resident experience, communications leaders are tasked with transforming public interactions into meaningful engagement. But for many governments, the cost – in both time and money – to achieve effective metrics is too burdensome to maintain. During this discussion, experts will provide insights on how to find the critical data your agency needs to best evaluate your communications journ...
More than a Fling: How to Build Long-La...
Like any strong relationship, long-lasting resident connections require two-way communications. While some current government-to-constituent experiences feel more like speed-dating, effective experiences require more long-term investment. As more governments are building robust web properties, digital services, and multi-channel communications, they’re also turning to feedback tools to capture real-time input from residents. Benefit from...
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