For your programs to function properly, you need residents and businesses to understand what you do, discover what you need them to do, and do it. Sounds easy enough—but we all know it is one of the most challenging parts of our jobs. You are competing with cute kitten photos and so much more. In this webinar, you’ll learn to understand the competition, the communications challenges embedded in your job, and the necessity of target...

Technology is changing the way government interacts with the citizens it serves, offering new tools, techniques, and frameworks. We'll explore these changing dynamics and take a look at case studies from agencies and teams who have transformed the way their services are designed, delivered, and perceived, all with an eye towards championing their customers — the citizens and people who use their services.

Learn about the new Fairfax County brand journalism platform, NewsCenter. It’s a place to tell stories. It’s a place to report. It’s a place to share. This news hub works in concert with paid, earned, and social opportunities. How can a platform like this work for you?

Video is 600 percent more effective than print—so why does government avoid video and other visuals? Don’t let cost or ability stop you! Learn the secret sauce to helping your organization’s message cut through the clutter.

Learn best practices from your peers on how to use SOCIAL, VIDEO, MOBILE, WEB and more to more effectively engage citizens and communicate your key messages, cost effectively. You'll learn digital communication strategies, plans and practical advice from: NASA OSHA Department of Veterans Affairs U.S. Forest Service Washington State Department of Transportation U.S. Department of Agriculture And many more... Join your peers for practical advice...

The 7th Event in our Digital Engagement Breakfast Series is here! In this session, we’ll share highlights and key findings from our 2016 benchmark report, "Digital Communications in the Public Sector: Improving Metrics that Matter." This groundbreaking report identifies the metrics you need to be successful including: Reach (The most critical metric for the public sector) Engagement Rate Open Rate Click Rate Overlay Impact Subscriptions...

MEET National is the premier conference and trade show connecting assocation, corporate, independent, and government meeting planners with travel suppliers for two days of networking, educational advancement for all, and a robust opportunity to grow your network.

Whether you’re a public affairs officer, videographer, web designer, or writer-editor, you can use the Federal Plain Language Guidelines to become a better communicator. Get an overview of plain language principles and how you can put them to work. You’ll leave excited to tackle your next assignment!

There are increasing requests for service across channels, and daunting challenges to deliver more with older, disconnected systems, multiple knowledge sources, and smaller budgets. The rapid evolution of new technology, including social, mobile, and cloud, is fundamentally changing customer expectations regarding how, when, and where they interact with both commercial and public sector organizations. Join Salesforce for an on-demand webinar,...

Join us as Webinar Wednesdays continues the conversation about inclusion in communications. Last month, we learned how a community reinvented its communications to adjust to changing demographics. This month, Kara Alaimo, Ph.D. will discuss how to adapt your communication strategies, tactics, and messages for different countries and cultures. Kara will celebrate the release of her newly published book (available August 17), Pitch, Tweet, or En...