The 4 Elements That Make Marketing Analytics More Impactful



Discussion Topics:
  • Develop a winning test-and-learn culture
  • Use measurement to incite action
  • Implement impactful ways to use and pivot descriptive analytics requests

EDT: 11:00 a.m. | GMT: 15:00
Despite prioritizing investments in marketing data and analytics, 54% of chief marketing officers (CMOs) report that the effect of analytics on company-wide performance remains modest. This complimentary webinar draws from four different case studies to reveal the top four elements that will help marketing leaders raise the effectiveness of their marketing analytics.

Relevant Government Agencies

Other Federal Agencies, Federal Government, State & Local Government


Event Type
Webcast


This event has no exhibitor/sponsor opportunities


When
Wed, Mar 17, 2021, 11:00am - 12:00pm ET


Cost
Complimentary:    $ 0.00


Website
Click here to visit event website


Organizer
Gartner


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