Impactful Storytelling: The Art of the 1-Page Strategy Audience Q&A

Discussion Topics:

• Use storytelling to enable business growth
• Learn why the one-page strategy is more effective than traditional approaches
• Find the right model for thinking about storytelling and investment in business capabilities

EDT: 11:00 a.m. | BST: 16:00

Let’s get your strategy down to one page. Yes, one page. Creating a strategy used to be an arduous and lengthy process that lasted months and resulted in a document that was hundreds of pages. It was WORN -- Written Once, but Read Never. Developing a strategy is easier today, with 15 pages replacing hundreds, but even that is 14 too many. The companies leading in digital business do not distinguish between “business” and “IT;” they have one story for business success and that is the business story. So, how do you craft your best story? Join this complimentary webinar, the first in the three-part “Impactful Storytelling” series, as Gartner expert Heather Colella, creator of “The Art of the 1-Page Strategy,” answers questions from you and your peers on how to develop your most effective strategy.