The Future of Digital Analytics: Moving Beyond Pageviews

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According to a recent McKinsey report, government services still lag private sector services when it comes to “customer-experience-satisfaction.” However, data is helping government reimagine how services are delivered in the digital era. AI, automation, and customer journey analytics can turn data into powerful building blocks of understanding the customer experience (CX). The challenge will be doing it amid a proliferation of data sources – online and offline channels – and still allow customers to own, operate and use all the data. This webinar will explore how government take a data-driven, customer journey approach to its digital analytics program.


Attendees will learn how to:

  • A case study: How a healthcare and education agency reimagined data with a migration from Google Analytics      360 to Adobe Analytics  
  • Democratize data for a holistic view of behavioral, transactional and operational data to gain insights across every team
  • Activate data to improve content creation and optimize customer journeys across all channels
  • Create a privacy-focused data governance and compliance (FedRAMP, GDPR, CCPA, DULE) model
  • Build in data integrations that share data across platforms and backend systems with open APIs
  • Leverage AI/ML/RPA to automate insights for recommended next best action


This webinar is sponsored by Adobe. Learn more at their website.

Speaker and Presenter Information


James Hanson, Head of Industry Strategy, Adobe



Charles Davis, VP, Strategic Partnerships, BlastX Consulting


Joe ChristopherVP of Analytics, BlastX Consulting


Marina FoxSenior Digital Government Advisor, GSA

Relevant Government Agencies

DOD & Military, Dept of Agriculture, Dept of Commerce, Dept of Education, Dept of Energy, Dept of Health & Human Services, Dept of Homeland Security, Dept of Housing & Urban Development, Dept of the Interior, Dept of Justice, Dept of Labor, Dept of State, Dept of Transportation, Dept of Treasury, Dept of Veterans Affairs, GSA, SSA, NASA, FAA, Census Bureau, FDA, NSA

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Event Type

Wed, Sep 20, 2023, 1:00pm - 2:00pm ET


Registration:  $0.00

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