The Future of Digital Analytics: Moving Beyond Pageviews

According to a recent McKinsey report, government services still lag private sector services when it comes to “customer-experience-satisfaction.” However, data is helping government reimagine how services are delivered in the digital era. AI, automation, and customer journey analytics can turn data into powerful building blocks of understanding the customer experience (CX). The challenge will be doing it amid a proliferation of data sources – online and offline channels – and still allow customers to own, operate and use all the data. This webinar will explore how government take a data-driven, customer journey approach to its digital analytics program.

Attendees will learn how to:

• A case study: How a healthcare and education agency reimagined data with a migration from Google Analytics      360 to Adobe Analytics  
• Democratize data for a holistic view of behavioral, transactional and operational data to gain insights across every team
• Activate data to improve content creation and optimize customer journeys across all channels
• Create a privacy-focused data governance and compliance (FedRAMP, GDPR, CCPA, DULE) model
• Build in data integrations that share data across platforms and backend systems with open APIs
• Leverage AI/ML/RPA to automate insights for recommended next best action

This webinar is sponsored by Adobe. Learn more at their website.