Can government communicators quantify success in a largely qualitative field? Can we effectively measure the value of our efforts? Join NAGC on November 18 to kick off and association-wide discussion on communications ROI. To start the conversation, we will be joined by Christina Francisco, Associate Director for Digital Marketing and Engagement at the American Diabetes Association. In this session you will learn how to: Tell the story ...

How do you maintain your organization’s public image in the midst of a sustained period of controversy? Annie Skinner, Senior Communications Manager for the U.S. Anti-Doping Agency (USADA), will share her experience creating and implementing a crisis communications strategy in the face of intense public scrutiny. She will discuss media relations, public relations, internal communications, brand management, the role of social media, and s...

Every government agency faces the need to train and enable its workforce. Doing this effectively is a challenge because so much of the expertise resides with its people rather than in structured learning courses. Knowledge needs to flow horizontally across peers; not just vertically. Yet most social knowledge transfer today gets lost in emails, instant messages or conversations around the water cooler. During this session, you’ll learn h...

This training brings together leading agencies, sharing their best practices – what worked well, and what didn’t – regarding digital outreach, strategic communications, and social media in government public affairs. With approximately 90% of your audiences receiving information from screen-based devices, social media and digital platforms are necessary to reach your audiences. Learn how to integrate, manage, monitor, and meas...

The average government score on the ACSI (American Customer Satisfaction Index) report was a mere 64.4, filling in as the 2nd lowest out of every industry studied. Citizens say interacting with government agencies has become increasingly difficult… but it doesn’t have to be that way! Reach your citizens where they are. With approximately 90% of your audiences receiving information from screen-based devices, social media and digita...

This summit is the region’s premier event in marketing, technology, communications and media. This one-day event will bring together over 350 marketing and communications executives to discuss high-level issues through a series of panels, keynotes, presentations and networking. The event is co-produced by two of the most respected news organizations of their kind in the region: Potomac Tech Wire, the region’s source for technology...

A discussion on privacy and how it is evolving with social media such as Facebook, Twitter and LinkedIn. We will discuss the differences between how this is being handled domestically in the United States versus the international views of other countries on privacy.

Utility representatives are ready to share their lessons learned and insights with you. Register today for the most valuable two-day conference event of its kind for utilities, from the conference firm that started it! Social Media for Utilities Conference, April 14-15, 2015, located at the gorgeous headquarter offices of AGL Resources in Atlanta, Georgia! Bring your colleagues to learn the latest in how your utility peers are using social med...

Overview of the Workshop: This one day Potomac Forum workshop will focus on the Chief Data Officer and highlight the importance of several factors that are instrumental to overcoming data challenges at your agency, i.e. The right leadership: The Chief Data Officer Challenges associated with this role and how to overcome them How to create a comprehensive data-centric strategy How to develop a roadmap and gain support for these initiatives The...

Leading militaries and defence institutions shaping the social media landscape will gather this autumn when Social Media within the Defence and Military Sector, returns to London for its 4th instalment on 17-18 November 2014. Attendees will have the opportunity to discuss and network with an array of market experts including NATO HQ, British Forces Broadcasting Service, European Defence Agency, US Army Installation Management Command Europe, S...