In the world of marketing, having a “brand” is most commonly associated with “customer brand,” that is, what garners public trust, establishes your organization’s reputation, and elevates the value of your programs and services. This is less applicable for government agencies, since they almost always are providing services that customers (i.e., residents) only get through them. Having an “employer brand,...

As cyber threats grow more advanced and persistent, government agencies are moving away from traditional perimeter-based defenses. Zero Trust is gaining traction as a critical security framework that requires continuous verification of users, devices, and systems to protect sensitive data and infrastructure. As adoption grows, agencies are facing real-world challenges in implementation, balancing emerging technologies like AI, and preparing th...

The shift to hybrid work has reshaped how federal agencies operate, offering new opportunities to enhance flexibility, employee satisfaction, and mission delivery. This panel will explore how agencies are navigating the complexities of hybrid work arrangements, including maintaining team cohesion and productivity while balancing remote and in-office expectations. Attendees will learn about practical strategies to foster collaboration among geo...