Most government organizations don’t need to be convinced of the importance of email. In fact, email engagement continues to rise. However, not every organization knows how to best measure the results of its outreach or even what metrics are available. Although every organization’s goals and content are unique, there are some basic components you should be measuring to ensure your content is optimized to drive the most engagement.

Everyone wants a better experience with their government. Residents bring rising customer experience (CX) expectations to their interactions with government agencies, while the agency workforce craves a more empowering employee experience (EX). To thrive in this disruptive environment, government agencies must embrace a systematic approach to CX and EX. Join Forrester’s top government and EX experts for an exclusive breakfast event to le...

For over a decade, our comprehensive study has helped federal marketers develop the right strategies to reach federal decision-makers by providing key data about their purchasing and media habits. Since it began, tens of thousands of federal respondents at defense and civilian agencies, inside and outside the Beltway, have participated in our surveys about their use of digital, social, mobile, print and broadcast media, creating a comprehensiv...

It’s no surprise that government leaders are undertaking massive efforts to modernize and digitize services. Citizens today demand (and deserve) a seamless and engaging experience. But how can forward-facing agencies take advantage of modern technology and improve citizen experience (CX) and engagement? We will learn: --Ways to realign your agency around digital goals --Tips for making CX a priority at your organization --Proven steps fo...

Over the past year, reforms in federal workforce management, placement and training practices--as well as structural changes in the personnel system itself--have been splashed across headlines. In these times of change, agencies’ missions are constant. But serving the American citizen requires a skilled, engaged public workforce aligned with the mission. At Government Executive Federal Workforce & Management Summit, we’ll discu...

Every day you undertake the challenge of training your adult workforce to maintain compliance, work skills, and relevance. With all the resources you put into training, you want to make sure the message sticks. Join us in Atlanta, Georgia, to discover how understanding the modern adult learner and identifying their style of learning will affect your content mediums and delivery styles. Whether you teach in-person, online, or in a blended lear...

The 3rd annual Next Generation Water Summit will be held on June 12-June 14, 2019. The Summit focuses on water conservation and water reuse in the arid Southwest. It brings together builders, designers, architects and water professionals to share best practices and brainstorm new ones through charrettes. The June 13th keynote address will be given by Radhika Fox, Chief Executive Officer of the US Water Alliance. A national non-profit, the Alli...

As governments at all levels work to keep up with rising citizen expectations, what does it mean to truly be a digital government? In Las Vegas, Route Fifty and Nextgov are teaming with Adobe to talk with with leaders across government who are transforming the way their services are designed and delivered, and reimagining what is possible with a technology-powered government. Some featured speakers include: Max Everett, Chief Information Offic...