We are all familiar with how to segment buyers based on psychographics and their persona. However, we frequently just use firmographics to segment and group buyer organizations. This approach lacks crucial components of organizational context that are essential to effectively and efficiently engaging buyers and approaching sales. In this complimentary webinar, our Gartner experts will share how to better understand the key indicators of differ...

The SMILE Conference is the world’s premier source for training for police in the use of social media for community outreach, event management, crisis communications and investigations with social media. The 18th SMILEcon is now THREE conferences spanning six days. The iSMILE is Investigators’ SMILEcon and will feature three whole days of investigative content. iSMILE is in its second year. This is the first year for coSMILE which...

The AWS State and Local Learning Days is an in-person education event where customers can access Amazon Web Services (AWS) training sessions, get one-on-one support with AWS experts, and enjoy co-working facilities with complimentary coffee and Wi-Fi—all at no cost. You are welcome to attend as many days and sessions as you wish. Join whichever fits your cloud education needs. Located at Arizona State University in Scottsdale, AZ, the AW...

BUILD TRUST AND CUSTOMER AFFINITY WITH EMOTIONAL INTELLIGENCE Whether you’re new to business development, you’re in a capture or supporting role, or you’re a seasoned professional, this course is for you. You will learn how to differentiate yourself by creating meaningful connections with customers and stakeholders. Secure Your Seat If You Are: Concerned about being perceived as “that” salesperson, a beltway band...

PERFORMANCE: Delivering Your Products/Services, Staying in Compliance and Getting Paid Come join us weekly as we train and prepare you to capture government contracts. These sessions are designed to prepare those enrolled in the Certified Capture Manager (CCM) Program to prepare their businesses for success and to prepare them to become certified capture manager professionals. Also, these classes are OPEN to all GCA members, partner members an...

Marketing Lab 2Understand the marketing process in the government sector This week’s lab is set up to help you understand the marketing process in the government sector. LAB TOPIC: Review attendee Dream 100s Review attendee marketing emails Email marketing Strategies Who to contact What you not allowed to do Networking rules Networking events Phone strategies Associations SUBMIT DOCUMENTS:If you want your instructor to review your conten...

PROMOTION – How to Promote Your Business in the Government Market Come join us weekly as we train and prepare you to capture government contracts. These sessions are designed to prepare those enrolled in the Certified Capture Manager (CCM) Program to prepare their businesses for success and to prepare them to become certified capture manager professionals. CLASS TIME: Every Tuesday evening from 6pm to 8pm EST/3pm to 5pm PST LOCATION: Onl...

Formula for Success in Government Contracting If you own a business that you want to expand from the commercial market to the government market, then this training session is for you. The government is the largest customer in the world and you should be selling your product or service to your country. Find out how you can expand your business by working with Uncle Sam. Who Should Attend: Existing business owners interested in expanding in the...

In celebration of Black History month, the US Export-Import (EXIM) Bank is partnering with the US Black Chambers and the Minority Business Development Agency (MBDA) to provide US Black Owned Businesses information about the resources available to help them expand their market outside of the states. Exporting is a great opportunity for enterprises to grow their portfolio. EXIM and other partners like the MBDA are strategically placed to give bu...

City services are essential and must continue - even in the midst of an ongoing pandemic. In Orange County, California the court system needed to figure out a way to digitally track their staff, vaccination status, time off and caseloads to ensure the judicial system continued to move forward. The answer came in the form of data analytics and machine learning.Join us online Wednesday, Jan. 26 at 2 p.m. ET to hear how Orange County was able to...