In today’s interconnected and rapidly evolving digital landscape, cybersecurity resilience underscores the critical importance of adapting and fortifying your business defenses against an array of cyberthreats. As our reliance on technology deepens, organizations and cybersecurity leaders must navigate a complex and ever-changing environment where cyberattacks can range from sophisticated state-sponsored intrusions to opportunistic malwa...

Economic and societal disruptions have become a constant challenge for marketers, yet new tech disruptions now provide an energizing force. AI is turbocharging transformation, turning tech from an enabler powering an efficient marketing machine into a disruptor. Successful CMOs lean into disruption. They embrace their role as transformation leaders, enabling their teams to achieve greater effectiveness and efficiency. Those who adopt a blende...

Enterprise operating structures increasingly face challenges from turbulent and uncertain business scenarios. Enterprises often respond with some degree of centralizing, decentralizing or federating their approaches to how decisions are made and accountabilities distributed to become more responsive, capture opportunities or pivot their strategies. Centralized decision making maximizes synergies among business units through better and more eff...

Technology sector marketing budgets largely remained stable or even slightly increased up to two percentage points despite budgetary pressures. The 2024 Gartner Tech Marketing Benchmarks Survey provides a detailed analysis of marketing investments, brand strategy and activation, brand awareness and demand generation, account-based marketing (ABM), and the impact of artificial intelligence (AI) and machine learning (ML) on tech marketing organi...

Cost and value are the levers driving all business outcomes with the exception of cybersecurity, until now. Executive boards want cybersecurity managed like other business risks. Measuring cybersecurity value delivery and establishing a standard of care accrues benefits, shifting the landscape in cybersecurity investment. Security and risk leaders must be able to communicate the risks, value and cost of cybersecurity to their board of director...

CIOs are responsible for developing IT strategies that facilitate and drive enterprise transformation, and ensuring that those strategies are effectively implemented. Effectively communicating the IT strategy to stakeholders is critical to securing the right support, funding and other resources needed to deliver on the plan. CIOs who struggle to personalize their strategic plan communications to their audience may face a lack of support, hinde...

Government CIOs and IT leaders often struggle with how to develop, select and use the right metrics, KPIs and dashboards to present to executive leadership. A successful IT performance measurement program communicates metrics that are important to a target audience. This remains true when communicating IT investments to the business. Join this complimentary Gartner IT webinar as a Gartner expert analyzes benchmarks and metrics to provide an in...

In today's rapidly evolving business landscape, a successful CxO-CIO partnership is vital for CIOs to achieve their personal, functional and organizational goals. A trusting CIO-CxO relationship accelerates progress on strategic goals and enables smarter decisions for the organization. Trust and psychological safety in executive leadership team (ELT) dynamics encourage openness about thoughts, ideas, concerns and mistakes. According to a recen...

Although many organizations have enthusiastically embraced the importance of customer experience (CX), few have been able to turn it into a competitive advantage. According to recent Gartner research, most companies have shown to hit a customer experience plateau. How do you get over that plateau and turn CX to your advantage? Join this complimentary Gartner customer experience webinar as a Gartner expert delves into the fundamentals of custom...